In the past decade, Google has come in favor of backlinks, saying that it was a great way to introduce authority of a website. Then they decide it wasn’t so good, and penalized those that worked within these parameters. Then they flip flopped, switching up their algorithm to give some preference to sites that had a number of backlinks over those that didn’t have anything. This balancing act and turnover is one of the main reasons that you will want to hire a professional to help you with marketing. Without the explicit help of a company that knows what they are doing in terms of internet marketing, you are going to be dumbfounded by the changes that are required to work within online. If you think that you can get away with simple search engine optimization tips for the long term, you will be sorely mistaken. SEO companies today know how to navigate the issue of backlinks, but most don’t know how they do it. You can try to do it yourself, but you are going to find that it’s going to take a great deal of work to gain leverage within the world of this marketing component.
The Startup Website
Let’s say that you started a website today, you would have to run through a variety of different things moving forward. It is not a simple thing, and would take a lot of work to implement all the necessary changes. You may find yourself dealing with a variety of issues here, but everyone starts somewhere. The day you publish a website will be something simple, and easy to manage. However, after the dust settles and your launch happens, you will find that you need to do more than just have a site up. You’ll need to publish a number of different things as a result, and update the page often, and even if you did everything right in terms of updating pages, you would still not be able to leverage much traffic. That’s where SEO companies come into play. They figure out what you need to succeed, and then implement the right pieces so that you are able to gain leverage overall. This is something that most people don’t really understand until they see the return on investment of hiring a professional. Just publishing a website, even if it’s with a host that claims that they can get you into the top positions of search engines, you will still need more help.
The Dormant Website
Some websites are dormant. They have content, but they haven’t been updated in a long time. If you have a website that falls into this category, you will need to look at a variety of different things that will help you gain leverage overall. This is something that is not going to be easy to implement. However, hiring a pro will give you a leg up into the placement of internet protocol. You will need to take the old and then revamp it, building links in the process. Every new published piece of content will link back to the old. Once that is done, a great deal of backlinks will be created from a variety of sources to the content that is being published. Many people forget about linking their individual content pieces and instead end up putting up links that go to a home page. There’s nothing wrong with getting backlinks to the index page of your site, but it’s not going to be something that is going to pay off in the future. You need to diversify the links properly, and get all of your content linked and indexed overall.
The Backlink Selection Process
There is no way to avoid being picky when it comes to backlinks. You have to be very picky with every single piece that you decide to get. If you are going to hire one of the many companies that sell links, you have to be hyper aware of where your link will be published. If not, you could be taken for a ride. Too often, people end up with the wrong elements overall. They end up getting a link published on a forum that is not in English, or they get comments published in the wrong arena. You don’t want to end up with the wrong piece of the puzzle. You need to make sure that the selection is taken care of slowly, and within the realms of quality, and domain authority. The more authority your site has, the better the chances are that it will not get penalized for using backlinks in today’s framework.
The Google Problem
Google likes to go back and forth in regards to how they rank backlinks. However, if you are selective, if you work with good SEO companies, and do not try to cheat by purchasing bulk links from nefarious sources, you will succeed in the long term. No major website today is losing market share for doing things slowly, methodically, and within the boundaries that search engines have set up. It’s when you try to “game” the system that you see your site’s influence slid. It’s for that reason that a professional should always be called into help you create market share.